Discover what makes your audience unlike everyone else's.

AI-Powered Market Research

Give us your ZIP Codes — customers, donors, properties, orders — and our AI will surface the hidden demographic and behavioral patterns that define your market.

Get Started →

71 Million+

Data Points

33,000+

U.S. ZIP Codes

$16.67

Per Analysis

Minutes

Not Months

The Insight

Every audience has a unique fingerprint. Most organizations never see theirs.

Your customers aren't random. They cluster around specific personas, behaviors, and backgrounds. The patterns are already in the census data, buried across 2,000 variables from housing to commute patterns and discretionary income.

Our AI finds the variables that matter for your industry, weights them to your geography, and surfaces the insights that change how you market, build, invest, and grow.

HARDWARE STORE
"Foot traffic was falling. Turns out, 41% of nearby homes had new owners, mostly remote workers who likely never heard of us. We updated our marketing and saw an immediate lift!"
NONPROFIT
"We used to treat every food pantry the same. Then we saw the data. One neighborhood was mostly seniors. Another, families with small children. We restructured our whole distribution!"
REAL ESTATE
"I now start with the demographics. My best locations are surrounded by retired, empty nesters with multiple vehicles."

How it Works

Three inputs. One analysis that changes how you see your market.

1

Your industry & goal

Describe your goal — increase foot traffic, improve ad targeting, understand your donors, evaluate a new site. The AI recommends the variables that matter most, or select your own.

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2

Your ZIP Codes

Paste or upload the ZIP Codes that define your world — customers, donors, properties, recent orders. Weight by population, your concentration, equally, or set your own.

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3

Your analysis

In minutes, receive a written narrative of what makes your audience unique, AI-generated recommendations, charts by variable, and geographic maps — ready to share, export, or act on.

Sample Reports

Custom analyses for every
use case and industry

Drive foot traffic
Sample Report
Improve ad targeting
Sample Report
Understand your donor base
Sample Report
Support policy decisions with community data
Sample Report
Evaluate a site before purchasing or signing a lease
Sample Report
Build a market study for a client pitch
Sample Report
Find what your best locations have in common
Sample Report
Understand the communities your customers call home
Sample Report
Tailor programs to local demographics
Sample Report
Size a new market before entering it
Sample Report
Support zoning and land use decisions
Sample Report
Understand your patient population
Back up a grant proposal with real data
Know the communities you serve
Identify neighborhoods for direct mail
Find more customers like your best ones
Compare trade areas across locations
Understand why one location outperforms another
Profile the community around a property
Optimize distribution across service areas
Assess how your market has changed over time
Understand why sales vary by location
Strengthen board presentations with data
Compare neighborhoods for development
Validate demand for a new project
Screen new territories before committing
White-label reports for client deliverables
Add demographic depth to any campaign
Assess community health needs
Evaluate locations for a new clinic
Understand the demographics of a district
Identify underserved populations
Inform resource allocation across ZIP Codes
Build a demographic case for franchisee recruitment
Support media plans with audience data
Plan outreach based on insurance and income
Understand tenant demographics
Target neighborhoods for donor outreach
Your goal here

Our Data

The data behind every major market decision, now accessible to everyone.

Every year, the U.S. Census Bureau publishes the American Community Survey, containing variables across income, education, housing, employment, commute patterns, and more, all the way down to the ZIP Code level.

It's the same federal data that powers billion-dollar real estate decisions, government policy, and Fortune 500 market research. It's free. It's public. However, it's been almost impossible for a normal business to actually use, until now.

data.census.gov Market Fingerprint Market Research Firm
Data sourceU.S. Census Bureau (ACS)U.S. Census Bureau (ACS)U.S. Census Bureau (ACS) + proprietary
CostFree$16.67 per analysis$5,000 – $50,000+
Time to insightDays to monthsMinutesWeeks to months
Variable selectionYou browse raw tablesAI and/or manual selection⚠ Depends on analyst
Audience profiling✕✓ 4 weighting methods⚠ Varies by engagement
Written narrative report✕✓✓
Strategic recommendations✕✓✓
Charts & visualizations✕✓✓
Geographic mapsBasic✓✓
CSV exportRaw download✓ CSV Export⚠ Usually PDF only
White-label ready✕✓⚠ Custom deliverables
Rerun with different inputsStart over manually✓✕ New project required
Skillset neededDeep statistical expertiseNovice to expert⚠ Scoping & budget required
The American Community Survey Logo

Simple Pricing

The depth of a consulting project. The cost of a business lunch.

No subscriptions. No commitments. Buy analyses and use them at your own pace.
$100
for 30 credits (6 full analyses)
✓Start with a goal, a question, or just a curiosity
✓We sift through 2,000+ unique variables to surface what matters
✓Get a written report with strategic recommendations
✓Charts and maps that make the data visual
✓Export or share however you want
✓Rerun with different inputs and questions
Get Started

That's $16.67 per analysis. Federal census data, updated annually.

Need more
than 6?
Volume pricing for teams & agencies
✓Bulk analysis packs at reduced rates
✓White-label reports under your brand
✓Custom billing and invoicing
✓Ideal for agencies, consultants & multi-location teams
Let's Talk →

We'll build a package around your volume and use case.

What will you discover about your market?

Get Started →